New Arrival

Why you'll love it: Non-sticky, hydrating lip oil with a high-gloss finish Plush, oversized cushion applicator hugs lips Infused with lip-loving ingredients to nourish your pout Sheer wash of color Fresh minty scent Can be worn on its own or over lipstick $40 for...

Plump the e.l.f. out of your lips with your fave lip oil—now amped up with a crave-worthy, cooling tingle for a pillowy pout. This neutral pink lip plumping oil drenches lips in a sheer wash of color in ultra-glossy and glimmer finishes. The XXL,...

What it is: A limited-edition kit of HUDA BEAUTY’s iconic Blush Filter Liquid Blush and Faux Filler Jelly Oil–perfect for creating a soft, berry-glow look.Ingredient Callouts: These products are also cruelty-free.What Else You Need to Know: Discover Blush Filter Liquid Blush in Strawberry Cream—a...

Fluff & Snatch! Brow Powder Pen is your ultimate brow makeup must-have for a diffused, soft-focus finish. This eyebrow powder pen features a unique cream-to-powder texture that melts into brows to fill, fluff, and perfect while feeling weightless on skin. Available in 8 fluffin’ matte...

Fluff & Snatch! Brow Powder Pen is your ultimate brow makeup must-have for a diffused, soft-focus finish. This eyebrow powder pen features a unique cream-to-powder texture that melts into brows to fill, fluff, and perfect while feeling weightless on skin. Available in 8 fluffin’ matte...

Fluff & Snatch! Brow Powder Pen is your ultimate brow makeup must-have for a diffused, soft-focus finish. This eyebrow powder pen features a unique cream-to-powder texture that melts into brows to fill, fluff, and perfect while feeling weightless on skin. Available in 8 fluffin’ matte...

Darlings, my Luxury Palette eyeshadow palette in The Sophisticate features a quartet of matte eyeshadows in chocolate, taupe, tan and cream shades for a gorgeous low-key look that transcends the seasons! Who is the Sophisticate? Effortlessly chic, The Sophisticate imbues classic, timeless, refined beauty....

Darlings, my Luxury Palette eyeshadow palette in The Uptown Girl is a quartet of champagne, oyster, smokey grey and blush pink shades for a gorgeous, sophisticated sparkle! Who is the Uptown Girl? Polished and elegant, she knows the power of a great blow dry!...

Lightweight, gel texture contains 71% water for an instant burst of moisture upon application that hydrates skin for up to 24 hours. Infused with powerful skincare ingredients known to nourish skin and fight signs of aging, complexion looks more even instantly and over time....

Lightweight, gel texture contains 71% water for an instant burst of moisture upon application that hydrates skin for up to 24 hours. Infused with powerful skincare ingredients known to nourish skin and fight signs of aging, complexion looks more even instantly and over time....

An artfully curated collection of eyeshadow palettes, featuring velvety formulas in four different finishes, that offer buildable, easy-to-layer shades to create effortless, multi-dimensional looks – for any mood or occasion. These highly pigmented shadows are formulated with talc-free, finely milled powders for a smooth...

An artfully curated collection of eyeshadow palettes, featuring velvety formulas in four different finishes, that offer buildable, easy-to-layer shades to create effortless, multi-dimensional looks – for any mood or occasion. These highly pigmented shadows are formulated with talc-free, finely milled powders for a smooth...

ntroducing Anastasia Beverly Hills Lip Velvet, a velvet-smooth lip mousse with weightless, full pigment, true-matte color, cushioned, comfortable wear and a smoothing lip finish that allows you to line and apply with a multifunctional, teardrop-shaped cushioned wand. *Shade Chestnut is not available for purchase outside...

Blush in cream in a double tip stick to lift and illuminate, Can be used on face or body, Available in 5 colour combinations Blends completely to skin for a natural result, adds a touch of radiance, lifts and brightens Wear alone or with...

Why We Love It: Introducing the first dual-ended cream blush stick that colors, shapes, and blends in two easy steps. Inspired by our iconic Wonder™ Stick contour stick, this double-sided cream blush melts into the skin, providing color for a flawlessly-flushed look. Bring your...

Meet Buttermelt Glow Boosting Highlighter Stix, a cream highlighter stick that melts on contact for buttery-smooth application and smooth, dewy luminosity. The creamy formula glides effortlessly onto skin with a buttery-soft texture powered by coconut butter and cupuaçu butter, creating a moisture-rich base that...

Meet Buttermelt Glow Boosting Highlighter Stix, a cream highlighter stick that melts on contact for buttery-smooth application and smooth, dewy luminosity. The creamy formula glides effortlessly onto skin with a buttery-soft texture powered by coconut butter and cupuaçu butter, creating a moisture-rich base that...

What it is: A lightweight liquid blush with buildable pigments and finely milled micro-pearls for a soft-focus, high-impact glow. Finish: Radiant Ingredient Callouts: It is cruelty-free. What Else You Need to Know: Blush Filter's formula has blendable pigments that effortlessly melt into the skin using its...

What it is: A lightweight liquid blush with buildable pigments and finely milled micro-pearls for a soft-focus, high-impact glow. Finish: Radiant Ingredient Callouts: It is cruelty-free. What Else You Need to Know: Blush Filter's formula has blendable pigments that effortlessly melt into the skin using its...

What it is: A lightweight liquid blush with buildable pigments and finely milled micro-pearls for a soft-focus, high-impact glow. Finish: Radiant Ingredient Callouts: It is cruelty-free. What Else You Need to Know: Blush Filter's formula has blendable pigments that effortlessly melt into the skin using its...