New Arrival

Same formula, new look! What it is: A loose setting powder that lightly veils the skin for that dreamy, airbrushed finish. Why you'll love it: Weightless feel on the skin Creates a soft glow without shine Setting powder smooths the look of pores and...

Same formula, new look! What it is: A loose setting powder that lightly veils the skin for that dreamy, airbrushed finish. Why you'll love it: Weightless feel on the skin Creates a soft glow without shine Setting powder smooths the look of pores and...

What it is: A vitamin-infused cherry red lip gloss that slicks lips with a sheer wash of color and all-out shine—now with a flexible, lip-hugging applicator! Why you'll love it: Gives your lips a brilliant shine Nourishing, non-sticky formula Subtle wash of buildable cherry red color...

What it is: A vitamin-infused lip gloss that slicks lips with a sheer wash of color and all-out shine—now with a flexible, lip-hugging applicator! Why you'll love it: Gives your lips a brilliant shine Nourishing, non-sticky formula Subtle wash of buildable color Same great formula with...

What it is: A vitamin-infused lip gloss in black cherry that slicks lips with a sheer wash of color and all-out shine—now with a flexible, lip-hugging applicator! Why you'll love it: Gives your lips a brilliant shine Nourishing, non-sticky formula Subtle wash of buildable black cherry...

What is it: A lightweight, velvety-feel clear gel sunscreen with broad-spectrum SPF 30 that doubles as a blurring primer to grip makeup for long-lasting wear. Why you'll love it: Invisible face sunscreen with broad-spectrum SPF 30 Velvety gel formula with zero white cast or greasy...

What it is: A lightweight, broad-spectrum SPF 30 sunscreen that doubles as a makeup primer and leaves skin with a glowing radiance. Why you'll love it: Lightweight face sunscreen and primer with broad-spectrum SPF 30 Available in three shimmer finishes for a natural, radiant...

What it is: A lightweight, broad-spectrum SPF 30 sunscreen that doubles as a makeup primer and leaves skin with a glowing radiance. Why you'll love it: Lightweight face sunscreen and primer with broad-spectrum SPF 30 Available in three shimmer finishes for a natural, radiant...

This is not a filter! Our Easy Blur Foundation is a weightless, real-life filter foundation that’s ultra-blurring and smoothing for an easy airbrushed finish. With medium-to-buildable coverage for foolproof, seamless, easy application. WHAT IT DOES: This serum-like foundation is formulated with 1.5% skin-smoothing niacinamide...

This is not a filter! Our Easy Blur Foundation is a weightless, real-life filter foundation that’s ultra-blurring and smoothing for an easy airbrushed finish. With medium-to-buildable coverage for foolproof, seamless, easy application. WHAT IT DOES: This serum-like foundation is formulated with 1.5% skin-smoothing niacinamide...

This is not a filter! Our Easy Blur Foundation is a weightless, real-life filter foundation that’s ultra-blurring and smoothing for an easy airbrushed finish. With medium-to-buildable coverage for foolproof, seamless, easy application. WHAT IT DOES: This serum-like foundation is formulated with 1.5% skin-smoothing niacinamide...

What is it: A moisturizing lip balm in strawberry that hydrates with a sheer tint of color, all in a squeeze tube for easy application. Why you'll love it: New and improved formula Lightweight, formula hydrates and nourishes lips Sheer tint of strawberry color...

SMOOTH TEXTURE, GRIP MAKEUP, HYDRATE SKIN Water Jelly is an ultra-hydrating primer that smooths and quenches skin with a surge of moisture to create the perfect canvas that’s ready to grip makeup in place for long-lasting, flawless wear.This moisture-packed primer will keep your skin...

What it is: A long-lasting liquid concealer that provides crease-resistant full coverage with a satin finish. Why you'll love it: Full coverage concealer with a satin finish Long-lasting wear Large doe foot applicator for an even and precise application Non-comedogenic e.l.f. Shade Match Guarantee...

What it is: A long-lasting liquid concealer that provides crease-resistant full coverage with a satin finish. Why you'll love it: Full coverage concealer with a satin finish Long-lasting wear Large doe foot applicator for an even and precise application Non-comedogenic e.l.f. Shade Match Guarantee...

What it is: A long-lasting liquid concealer that provides crease-resistant full coverage with a satin finish. Why you'll love it: Full coverage concealer with a satin finish Long-lasting wear Large doe foot applicator for an even and precise application Non-comedogenic e.l.f. Shade Match Guarantee...

UNLEASH YOUR INNER ARTIST: When James Charles says you can create anything, he means it. For. Real. The color never ends with this full spectrum of 39 dialed-up, deeply pigmented shades. Four rows of stunning color combos and one a row of super-sized shades,...

This is not a filter! Our Easy Blur Foundation is a weightless, real-life filter foundation that’s ultra-blurring and smoothing for an easy airbrushed finish. With medium-to-buildable coverage for foolproof, seamless, easy application. WHAT IT DOES: This serum-like foundation is formulated with 1.5% skin-smoothing niacinamide...

A lightweight, medium-to-buildable coverage foundation that’s non-comedogenic and ultra-blurring for an airbrushed finish. Huda has created the most lightweight, non-comedogenic, ultra-blurring foundation with medium-to-buildable coverage. Easy Blur is formulated with 1.5% skin smoothing niacinamide and pore-blurring silica for the most natural airbrushed finish. It is...

With up to 24HRS of wear, America’s #1 Setting Spray delivers waterproof, sweatproof results you can count on to lock-in your look for the long haul.* Made with moisture-rich Glycerin and multi-tasking skin powerhouse 2% Niacinamide, this lightweight spray preps, hydrates & sets makeup leaving skin with...