New Arrival

What it is: A hydrating, ultra-comfortable, and transfer-proof stain that tints lips and cheeks with a natural matte finish that lasts all day.Formulation Type: Lip Stain Benefits: Hydrating, Long-wearingHighlighted Ingredients: - Hyaluronic Acid Powder: Provides hydration to skin.- Coconut Extract: Conditions and moisturizes.Ingredient Callouts:...

What it is: A hydrating, ultra-comfortable, and transfer-proof stain that tints lips and cheeks with a natural matte finish that lasts all day.Formulation Type: Lip Stain Benefits: Hydrating, Long-wearingHighlighted Ingredients: - Hyaluronic Acid Powder: Provides hydration to skin.- Coconut Extract: Conditions and moisturizes.Ingredient Callouts:...

Weightless liquid formula blends evenly for an instant wash of light that looks good on all skin tones.Superfine, light-catching pearls make it easy to take your glow from soft sheen to pure pop in seconds. Lasts all day without fading, creasing, or settling into...

What it is: Want to reinvent your own #story every day? Celebrate every moment in your life with the new collection of #Lipstories lipsticks by Sephora Collection in vibrant shades and original packaging inspired by #stories on social media. What it does: A range...

Skin Type: Combination, Dry, Normal, Oily, Sensitive Skin Concerns: Dryness, Dullness, Uneven Skin Texture Formulation: Cream, Gel Skincare By Age: 20s , 30s, 40s, 50+, Under 20  What it is: An ultra-lightweight, moisturizing gel cream that helps soothe and hydrate dry and sensitive skin. What it does: This...

Emanating power and confidence, Kayali Musk | 12 begins with magnificent notes of Lotus Flower, Freesia and Sheer Jasmine. Laced with exquisite Musk, the scent shines a light on one of the world’s most mysterious ingredients. A voluptuous blend of Vanilla and creamy Sandalwood...

Treat lips to more love—this unique gel formula transforms on contact into a tinted oil for the comfiest kiss of color and shine your lips have ever felt.Never sticky and loves to be layered! Give it one swipe for a slick wash of color,...

What it is: A crease-resistant liquid concealer that provides a matte finish and full coverage for up to 16 hours. Why you'll love it: Full-coverage concealer with a matte finish 16-hour wear time Large doe foot applicator for an even and precise application e.l.f....

What it is: A crease-resistant liquid concealer that provides a matte finish and full coverage for up to 16 hours. Why you'll love it: Full-coverage concealer with a matte finish 16-hour wear time Large doe foot applicator for an even and precise application e.l.f....

What it is: A crease-resistant liquid concealer that provides a matte finish and full coverage for up to 16 hours. Why you'll love it: Full-coverage concealer with a matte finish 16-hour wear time Large doe foot applicator for an even and precise application e.l.f....

What it is: A crease-resistant liquid concealer that provides a matte finish and full coverage for up to 16 hours. Why you'll love it: Full-coverage concealer with a matte finish 16-hour wear time Large doe foot applicator for an even and precise application e.l.f....

What it is: A crease-resistant liquid concealer that provides a matte finish and full coverage for up to 16 hours. Why you'll love it: Full-coverage concealer with a matte finish 16-hour wear time Large doe foot applicator for an even and precise application e.l.f....

What it is: A crease-resistant liquid concealer that provides a matte finish and full coverage for up to 16 hours. Why you'll love it: Full-coverage concealer with a matte finish 16-hour wear time Large doe foot applicator for an even and precise application e.l.f....

What it is: A crease-resistant liquid concealer that provides a matte finish and full coverage for up to 16 hours. Why you'll love it: Full-coverage concealer with a matte finish 16-hour wear time Large doe foot applicator for an even and precise application e.l.f....

What it is: A crease-resistant liquid concealer that provides a matte finish and full coverage for up to 16 hours. Why you'll love it: Full-coverage concealer with a matte finish 16-hour wear time Large doe foot applicator for an even and precise application e.l.f....

What it is: A long-lasting liquid concealer that provides crease-resistant full coverage with a satin finish. Why you'll love it: Full coverage concealer with a satin finish Long-lasting wear Large doe foot applicator for an even and precise application Non-comedogenic e.l.f. Shade Match Guarantee...

What it is: A long-lasting liquid concealer that provides crease-resistant full coverage with a satin finish. Why you'll love it: Full coverage concealer with a satin finish Long-lasting wear Large doe foot applicator for an even and precise application Non-comedogenic e.l.f. Shade Match Guarantee...

What it is: A long-lasting liquid concealer that provides crease-resistant full coverage with a satin finish. Why you'll love it: Full coverage concealer with a satin finish Long-lasting wear Large doe foot applicator for an even and precise application Non-comedogenic e.l.f. Shade Match Guarantee...

Cushions lips with creamy, soft matte color in one swipe. Innovative flexible formula adapts to the shape of your lips for plush, weightless color that moves as you do. Lasts and lasts without budging while keeping lips soft, nourished, and moisturized all day. Never...

Inspired by the soft, flushed look we get when we feel the most vulnerable, this unique liquid-like cream melts on contact for a truly weightless wash of color that lasts all day.First-of-its-kind formula combines pigments with a non-greasy blend of lightweight oils and spherical...